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First Edition

The journey towards innovation has just begun.

The three project areas of the 2023 Call 4 Start-Ups dedicated to the highway sector

Customer Experience

Solutions that improve the interactions and perceptions a customer has when they physically visit a store or other point of sale.

Sustainability

Solutions that improve the wellbeing of communities by promoting their territory, protecting the environment and creating a safe and welcoming space for everyone to enjoy.

Operations & Employee Experience

Technological solutions that digitalize sales processes and improve employees’ experience of managing customers.

Discover the Winning Start-Ups of the First Edition

The best innovations selected to revolutionize the highway sector: together we will develop projects into tangible realities, capable of creating a better future for all travelers.

First Edition

GANIGA INNOVATION

First Edition

GEORADIO SRL

First Edition

PLASTIZ

First Edition

SENSEI

First Edition

SIMPLY SFA